A goal-oriented facilitator, capable of completing multiple projects on time and under budget. A creative and concise communicator with an eye for design. Highly developed computer skills with the ability to master new programs quickly and with minimal instruction.
CORE COMPETENCIES
- Supervision & Team Building
- Project Management
- Trade Show Management
- Problem Solving Skills
- Web Marketing & Design
- Desktop Design
- Writing and Editing
- Newsletter Creation/Syndication
- Strategy & Execution
RELATED EXPERIENCE
COMPANY CONFIDENTIAL, Hoffman Estates, Illinois
Marketing Coordinator, March 2005 - Present
Coordinated and implemented marketing projects, including public relations, advertising and creating brand awareness. Developed, implemented and maintained corporate Web sites. Monitored Web traffic, and oversaw development of Web content. Managed trade shows and exhibitions: booth design, supervised creation of collateral materials, created lead followup procedures and schedule, coordinated shipping and booth services. Reported to CEO.
- Redesigned Web sites that achieved the goals of: meaningful content, increased traffic, and improved search engine placement:
- On average, 73% of site visitors bookmarked the sites.
- More than tripled the number of unique visitors to the sites.
- Quadrupled monthly online sales between October 2005 and October 2006.
- Created career “mini site” for plumbing apprenticeship program and continuing education classes that placed first in search engine results for Google, Yahoo, AltaVista, and MSN.
- Initiated market research project that compared current municipal with demographic information available from the Illinois Department of Commerce and Economic Activity Web site with the goal of clearly identifying “ideal” clients.
- Trade Show Management:
- Created relationship with local shipper that cut trade show shipping costs in half, allowed online tracking of shipment, and provided personalized service.
- Designed two new mural booths for faster set up, increased brand awareness and increased foot traffic. Last trade shows, 28% of attendees visited our booths.
- Oversaw creation of collateral materials that matched trade show booth for increased brand awareness.
- Designed corporate crisis communication plan.
- Solved problem of timely management reviews of completed work by creating a routing form which immediately improved the length of time between project completion and approval by respectfully requiring management accountability.
- Created and maintained marketing team master calendar with project deadlines, lead team meetings, and submitted meeting minutes to management.
- Developed lead qualifying system and database to track leads generated from Web site and other means.
SPARKS TECHNOLOGY, INC., Batavia, Illinois
Marketing/IT Specialist, March 2001 - February 2003
Designed, created and delivered marketing programs to support the growth and expansion of the company’s products and services. Developed, implemented and maintained corporate Web sites and online newsletter. Reported to corporate vice president.
- Re-purposed and redesigned corporate Web site that achieved the goals of: easier navigation, improved search engine placement:
- New layout allowed sales companies to use a single line of code to include product descriptions to their own Web sites.
- Increased Web traffic.
- Web sites placed competitively with and often beat multi-million dollar companies in search engine results.
- Spearheaded public relations campaigns that lead to increased name recognition and increased network of sales professionals.
- Established monthly trade eZine, including an HTML-coded e-mail newsletter.
- Increased client base.
THE COPLEY PRESS, INC., Naperville, Illinois
Reporter, Sun Publications, October 1997 - November 1998
Promoted to position from sister newspaper. Researched a variety of news stories through interviews, observation, and library and/or online resources. Determined tone and intended audience of story. Involved in special assignments and investigative articles.
Editorial Assistant, The Aurora Beacon-News, October 1992 - October 1997
Rewrote or modified copy to conform to publication’s style and editorial policy; read page proofs to detect errors and indicate corrections, using standard proofreading symbols; wrote headlines, captions, articles and stories according to publication requirements; planned and implemented stories for dissemination. Allocated print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles. Developed story or content ideas, considering reader appeal.
- Coordinated and oversaw special features, including art selection.
- Implemented feature package concept in Communities Section.
- Managed section during editor's absence.
OTHER EXPERIENCE
- SELF EMPLOYED, Aurora, Illinois, Freelance Writer/Web designer, November 1998 - Present
- HOMES AND MORE, INC., Naperville, Illinois, Administrative, March 2004 - March 2005
COMMUNITY INVOLVEMENT
- Precinct Committeeman, 2006-present: Aurora, IL.
- Fundraising Manager, 2003-2004: Fox Valley Girl Scout Troop 625, Aurora, Illinois.
PROFESSIONAL DEVELOPMENT
- MS Office Specialist: Microsoft Word 2000, Microsoft PowerPoint 2000.
- IT Webmaster Certification, Illinois Institute of Technology, Rice Campus, Wheaton, Illinois.
- Member of Chicago Women in Publishing.
EDUCATION
Aurora University, Aurora, Illinois.
|
